Growing Market Share for MedTech Products with AI-Enabled Market Intelligence

In the competitive landscape of medical technology (medtech), accurately assessing and growing market share is a significant challenge faced by senior executives and commercial managers. Often, they are presented with product-specific inquiries for very specific geographies, driven by an awareness that an opportunity may exist but lacking the quantitative data necessary to validate market potential and justify investment. Even if their organization is active with the product and in the region in question, there may be issues with relying on data from local sales teams and distributors. This post explores a strategy to address these challenges using market intelligence enabled by artificial intelligence (AI).