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7 minutes read

The Evolution of Workflow Management in Pharma

Tim Farnham

The pharmaceutical sector’s shift to agentic workflow management reflects a broader transformation across industries. Traditional process automation tools—digital process automation (DPA), robotic process automation (RPA), and document automation—have streamlined operations for decades. Yet, as generative AI (genAI) introduces new possibilities, Pharma companies are rethinking how best to balance operational reliability with innovation.

Agentic AI is particularly suited to the high-stakes, complex environment of Pharma, where workflows encompass regulatory compliance, clinical trial management, commercialisation, and global supply chain operations. Unlike rule-based automation, which requires explicit configuration for every exception, agentic AI systems possess the autonomy to adapt to the unpredictability of real-world pharmaceutical processes.

Defining Agentic Workflow Management

Agentic workflows leverage AI agents that operate independently, learn over time, and adapt to evolving conditions. This approach addresses two main limitations of traditional tools:

  1. Brittle Customisation: Traditional systems are highly configured and inflexible. Agentic systems can handle unstructured tasks, adjusting their workflow paths autonomously.
  2. Task-Centric vs. Goal-Oriented: Agentic AI prioritises goal achievement over specific task execution, allowing for a more holistic approach where AI determines the optimal path for multi-layered, dynamic workflows.

Applications in the Pharmaceutical Sector

  1. Regulatory Compliance: Regulatory standards in Pharma are continually evolving, demanding real-time adherence across complex workflows. Agentic workflows autonomously monitor regulatory updates and apply changes as needed, enhancing compliance accuracy and reducing the risk of human error. By adapting to new standards in real time, agentic systems prevent lapses and ensure organisations meet the latest regulatory requirements with minimal manual intervention.
  2. Clinical Trials Management: Traditional trial management is manual, costly, and time-intensive. Agentic workflows can automate patient data collection, regulatory reporting, and adaptive trial protocol changes, accelerating trial timelines and improving data quality. This is essential for complex, multi-site trials where data consistency and adherence to protocols are critical.
  3. Supply Chain Optimisation: Pharmaceutical supply chains are complex, crossing regulatory and operational boundaries. Agentic systems optimise logistics autonomously, responding in real time to inventory levels, demand fluctuations, and shipping schedules. This agility minimises costs, maintains supply chain reliability, and ensures companies are better prepared for disruptions in a regulated environment.
  4. Commercialisation Applications: The commercialisation process in Pharma relies on the timely and accurate management of tenders, contracts, and market opportunities. Here, agentic workflows have transformative potential. Tools like Vamstar’s Mailbox Assistant AI exemplify this by organising requests for quotation (RFQs), eliminating redundant data entry, and centralising tender opportunities on a single platform. This intelligent automation simplifies bid management, allowing business development teams to focus on high-value opportunities.

Vamstar’s Mailbox AI assistant enhances this process by automating document analysis, intelligently filtering for relevant bids, and reducing administrative workload. The integration of agentic workflows allows for real-time syncing with CRM systems, maximising bid response speed and efficiency. By processing and filtering data in real time, Pharma companies can respond faster to contract opportunities, improve market reach, and make data-driven decisions to gain a competitive advantage.

Balancing Agentic AI with Existing Automation

Implementing agentic AI in the pharmaceutical industry requires a thoughtful balance with traditional automation systems like DPA and RPA. Given the sector’s rigorous compliance requirements and embedded operational workflows, a phased approach is often more effective. Agentic workflows can be deployed for dynamic, less predictable tasks, while deterministic systems remain in place for routine, mission-critical processes.

This approach mirrors a symphony model, where traditional systems (the conductor) collaborate with AI agents (the musicians) to create a harmonious and adaptive workflow. For Pharma, this involves allowing AI agents to bring agility to complex scenarios while relying on reliable, rule-based automation for core operations that require consistency and control.

Agentic Workflow Management’s Long-Term Impact on Pharma

In the next three to five years, agentic AI is set to reshape the pharmaceutical landscape, paving the way for AI-driven platforms that manage diverse models and workflows seamlessly. For the industry, this shift will entail deploying smaller, task-specific AI models across the organisation—from lab devices to mobile platforms—enabling end-to-end automation that spans research, regulatory compliance, commercialisation, and distribution.

Agentic Workflow Management as Pharma’s Future

Agentic workflow management represents the future of process automation in Pharma, aligning with the sector’s need for precision, compliance, and agility. By strategically integrating agentic AI alongside existing systems and maintaining a focus on regulatory and operational demands, pharmaceutical companies can transform their workflows, positioning themselves to navigate the complexities of an evolving healthcare landscape. Through the adoption of agentic AI, organisations can unlock new efficiencies, ensuring they are prepared to meet industry challenges with adaptability and innovation.

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