Why Net Price Outweighs List Price in Pharma and Biotech Markets

As the pharmaceutical and biotech landscapes evolve, reliance on list prices has become an increasingly outdated approach. List prices provide a static, oversimplified figure that doesn’t capture the market complexities that companies need to navigate. In today’s environment, net price intelligence—the actual price after all discounts, rebates, and negotiations—provides a more accurate, actionable view of the market. This intelligence is essential for strategic growth and sustainable market access.