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Large (Top 10) Pharmaceutical Saves Millions

Transforming Tendering Efficiency and Profitability Through Strategic Data Integration
  • Client

    Pharmaceutical company

  • Primary Goal

    Revamp tendering strategy to boost efficiency, win rates, and profitability.

  • Vamstar Capability

    • Data Orchestration

    • Automated Pricing Strategies

    • Salesforce Integration

Introduction


A leading pharmaceutical company operating in 165 markets faced critical challenges in its tendering process, which accounted for 65% of its global business. Inconsistent strategies, inefficient pricing, and cumbersome approval processes hampered their competitiveness.

 

With a failed internal project and mounting frustration, the company turned to Vamstar for a solution. Vamstar’s strategic intervention aimed to overhaul their tendering process through advanced data orchestration and seamless integration with their existing Salesforce platform, promising a transformative impact.

Key outcomes

  • 73% process efficiency boost

  • 17% win rate increase

  • 9% margin expansion

Transformation Journey

  • Before Vamstar
  • During our collaboration
  • After

The pharmaceutical company initiated an ambitious project to centralize its tendering process, essential for driving 65% of its global business. They allocated $6 million and outsourced data collection to multiple vendors across 80 countries. However, the project was plagued by issues—data inconsistencies, duplications, and errors were rampant, leading to frustration among local teams burdened with manual data entry. Despite a four-year effort, only 50 countries went live with poor data quality, eroding trust in the system. The company saw no improvement in tender outcomes and faced growing dissatisfaction with the project.

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