ESG Adoption Trends and Policy Landscapes in the European MedTech Tenders

Analysing the Rising Importance of ESG Criteria in European MedTech Procurement: Insights and Strategic Guidance

Client
MedTech Europe
Primary Goal
Conduct an in-depth analysis of ESG adoption in European MedTech tenders
Vamstar Capability
- Advanced NLP and ML Technologies
- Comprehensive Data Analytics
- Strategic Development and Advisory

Introduction

MedTech Europe, recognising the escalating relevance of Environmental, Social, and Governance (ESG) criteria in procurement, tasked Vamstar to dissect ESG trends and policies across the sector.

Vamstar employed its cutting-edge NLP and ML capabilities to analyse over 15,000 tender documents, drawing from more than 1000 sources, complemented by secondary research on policy frameworks.

The project aimed to map out ESG criteria usage, differentiate leaders from laggards in the field, and develop strategic guidance for enhancing ESG integration in procurement practices.

Key outcomes

Identified Increases on ESG Weightage
ESG criteria in tender evaluations has been steadily increasing, from an average of less than 5% in 2020 to 7.3% in 2022.
This indicates a growing emphasis on sustainability & social responsibility in the MedTech procurement process.
Identified best practices
Vamstar identified several best practices that positively impact the increased usage of ESG criteria in tenders such as clear communication of ESG requirements, standardised evaluation methodologies, and collaborative alignment of sustainability goals.
Language Insight
Our research analysed the language used to encourage ESG adoption across different product categories providing valuable insights into how buyers articulate their ESG expectations and requirements in tender documents.

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Before Vamstar
During our collaboration
After

MedTech Europe faced challenges in quantifying and improving ESG integration within the procurement processes of its members.

The organisation was unaware of the policy changes and not involved in the ongoing conversations at the European level across Europe, which posed a significant risk to the members of MedTech Europe.

There was a lack of comprehensive data on how ESG factors were being prioritised in tenders across different European regions, resulting in uneven adoption and a gap in strategic alignment within the industry.

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