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14 minutes read

Bridging the IT Gap in Pharma, MedTech, and Biotech Commercialisation

Richard Freeman

Introduction

While much of the conversation around technology in Lifesciences, Pharma, MedTech, and Biotech revolves around drug trials, regulatory compliance, and drug repurposing, there is a significant gap in discussions about the role of IT in commercialisation, go-to-market strategies, and market access.

These challenges are particularly pressing because commercial success depends on seamless integration between sales execution, regulatory compliance, and market strategy that often remain disconnected in traditional IT frameworks. Companies like Vamstar can play a pivotal role in addressing these hurdles, enabling streamlined commercialisation and optimised market entry.